Julie Rothman is an accomplished communications executive and brand builder with extensive experience promoting high quality, provocative entertainment content. She is currently offering her strategic expertise and hands on experience to high profile media companies.
Rothman has had a wide-ranging career in the entertainment industry holding media relations positions at NBC, FOX, VH1, CNBC and Nickelodeon. She has worked on award winning campaigns for iconic series and specials including 30 Rock, Law & Order, American Idol, VH1 Honors and the Kid’s Choice Awards. Her more recent work has included awards strategy and campaign activities for the Emmy Award winning Master of None (Netflix) and the launches of scripted dramas Shades of Blue for NBC and The Path for Hulu. In addition, she handled the launch campaign for Syfy’s first live mini event from Comic Con and the most recent installment of the Sharknado film franchise.
Previously, Rothman held the top Communications post at Oxygen Media, a division of NBCUniversal. As Vice President, Communications she was a member of the senior management team and its chief spokesperson. She was tapped for the role in 2008 when the female skewing millennial network was acquired by NBCU. She created and executed communications strategies that drove linear and digital engagement, created the channel’s first bi-coastal communications office and developed the strategy for the channel’s brand refresh and subsequent push into unscripted originals. Under her leadership, the team drove creative for key consumer and industry events. Collaborations with the digital and marketing teams positioned Oxygen as an early innovator in the digital space and its executives as thought leaders and sought after speakers.
Rothman joined Oxygen from NBC Entertainment where she served as Vice President, Entertainment Publicity overseeing the New York press office and press activities for all East Coast series and specials, including the award winning 30 Rock and Law & Order brand, the early seasons of Celebrity Apprentice, as well as iconic holiday specials including the Macy’s Thanksgiving Day Parade and the Rockefeller Center Tree Lighting. She joined NBC in 2006 from CNBC where she worked on the business channel’s revamped prime time lineup of opinionated talk, showcasing high profile personalities including Donny Deutsch, Jim Cramer, Dennis Miller and John McEnroe. In addition, she worked on several award-winning business news documentaries.